Rubab Darr

Web & Digital Designer

Building meaningful web experiences for people.

I love turning creative vision into functional products.

Available for freelance work

Selected Works

Art Direction Brand Identity

Tailored services

for every need

Brand

I bring your business to life through striking design and strategic insight by creating visual identities that stand out.

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Digital

I design with purpose. Blending user-focused research and modern design to create intuitive digital experiences.

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Web

I design websites that not only look great but also work hard, building brand credibility and keeping users engaged.

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Content

I create content that’s not only memorable but true to your brand, striking the perfect balance between boldness and authenticity.

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Who Am I

I craft with purpose and passion.

Know more about me

Focused on intuitive design and performance-driven solutions. My dedication to quality has made me a reliable collaborator for businesses worldwide.

In 2023, I took a leap of faith and left my steady software engineering career to pursue my passion for building innovative SaaS products. With a foundation built on a blend of tech knowledge and business savvy, I’ve always been driven by curiosity and hands-on learning—whether that meant tackling real-world projects, collaborating with talented peers, or diving into competitive hackathons just for the thrill of creation. Along the way, I joined a pioneering community of builders that challenged me to push boundaries and think bigger. Now, I’m fully focused on turning ideas into impactful digital experiences.

Location

Virginia Beach, Florida

Languages

English, French and German (with accent)

Personality

Inaccessible

Approachable

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Complex

Simple

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Modern

Traditional

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Unrealistic

Practical

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Dynamic

Static

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Experience

Copr Studio

Creative Lead

Jan 2022 - Current

Agresar Works

Associate Creative Director

Feb 2019 - Dec 2021

ACME Digital

Senior Product Designer

Mar 2017 - Jan 2019

Provev Innovations

Creative Head

Aug 2016 - Feb 2017

Smiley Digital

Design Intern

Sep 2015 - Jul 2016

Philosophies

I focus on creating purposeful, user-friendly digital experiences that are simple to use and built to last.

Keep it simple.

I believe clarity beats complexity — in design, code, and communication.

Design with purpose.

Every choice I make serves a function, not just a visual.

Build for people.

Whether it's users or clients, real people are at the heart of everything I create.

Communicate openly.

Good work depends on good collaboration. I value honesty, feedback, and clear expectations.

Tech Stack

Angular JS

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HTML5

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Webflow

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Sketch

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Figma

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Shopify

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Framer

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Slack

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Process

I start by understanding your goals, then move to wireframes, design, and finally development — turning ideas into polished, functional products.

Research

Discovery

Every great product starts with understanding. I begin by learning about your goals, users, and business needs to uncover insights that shape everything that follows.

Define

Moodboard

Next, I map out the structure and flow. Wireframes help define the layout, content hierarchy, and key user interactions — without the distraction of visuals.

Develop

UI / Ux Design

With the foundation set, I bring the experience to life. This stage focuses on visual design, usability, and brand consistency — crafting interfaces that look and feel just right.

Delivery

Implement

Finally, I build, test, and deliver. Whether it’s a live website or a handoff-ready design system, I ensure the final product is clean, functional, and ready for the world.

The Numbers

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Years of experience in industry.

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Projects delivered successfully.

Awards won for excellence.

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Client retention rate worldwide.

Get started

Ready to make your

vision real?

From first concept to final product, I’m here to build something that truly works for you through thoughtful design & development.

Webflow Available for hire

+ 1 800 23 456 Connect

WhatsApp Message

Prefer Email? iam.rubab@rubab.studio

Testimonials

Trusted by

fast-growing global brands.

"Our internal platform was outdated and confusing. Rubab came in, listened carefully to our needs, and redesigned the UX/UI with our users in mind. Engagement and efficiency improved significantly across departments. Professional, responsive, and truly collaborative."

Antonio Grab

Product Manager, Acme Solutions

"We approached Rubab with a rough concept for our e-commerce platform, and he turned it into a polished, fully functioning site with a seamless user journey. His attention to detail and deep understanding of product design made all the difference. Plus, he delivered on time and within budget."

Roberta Moss

Co-Founder, GreenNest

"Working with Rubab was a game changer for our startup. He didn’t just design a website — helped shape our entire digital presence. From branding to user experience, every detail felt intentional and aligned with our vision. We've received consistent compliments, and conversions have gone up noticeably since launch."